I have always been interested in healthy eating, but always with a weakness for sweets. With two small children, we spend a lot of time in the kitchen and especially baking. We have tested many recipes. When I saw my children fully enjoy the goodies with healthy pure ingredients, my idea was aroused. How can I get others to bake easily and healthy and make them understand how good it actually tastes? Pure Baking came into being and now there is an opportunity for everyone, big and small, to enjoy goodies with their health intact.